ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

In-game ads will be shown during ITV's Six Nations coverage for the first time. Credit: PA ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The ...

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format during the 2026 Men's Six Nations - picture-in-picture ads. Announced at ...

For the first half hour or so of ITV1’s new mountaineering reality show, The Summit, I spent my time questioning why Ben Shephard had gone from Tipping Point to What’s the Point? I wouldn’t say it was ...

RUGBY fans have blasted ITV for showing adverts in the middle of Ireland’s Six Nations clash against France. The two teams kicked off the tournament as the French started their defence of the crown ...

ITV's daytime shows are reportedly tense behind the scenes, as the cramped conditions of the new, smaller studios are said to cause "issues", including forcing stars to share dressing rooms and ...

Eye-care retailer Specsavers has renewed its sponsorship of ITV’s soap Emmerdale. The new idents are a continuation of the brand’s ‘mini soap within a soap’ creative platform and they expand on last ...

LONDON, Feb 12 (Reuters) - Comcast-owned Sky's talks with ITV (ITV.L), opens new tab about buying its broadcast channels and streaming platform have slowed in recent weeks, three people with knowledge ...

EXCLUSIVE: ITV has unveiled trailer for Gone, George Kay’s psychological drama starring Eve Myles and David Morrissey. Set against the backdrop of a prestigious private school, a foreboding forest and ...

ITV has unveiled a first look at its upcoming six-part drama, Gone, starring Eve Myles (The Crow Girl, The Guest) and David Morrissey (The Long Shadow, Sherwood) – and it's definitely going on my TV ...

ITV are launching their new series Betrayal, but what is it about, who’s in the full cast and where have you seen them before? The broadcaster will be hoping that they have another major hit on their ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...