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Adidas, London Marathon

Get To Know The $500 Adidas Shoe That Finally Broke The 2-Hour Marathon Mark

Sabastian Sawe made running history on Sunday at the 2026 London Marathon, crossing the finish line in 1:59:30 to become the first person to run a sanctioned marathon in under two hours.

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Adidas’ Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon

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Sabastian Sawe broke 2-hour marathon barrier in these Adidas shoes; Here’s where to buy them

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Sabastian Sawe of Kenya wins London Marathon in world-record time, first to finish under two hours

Sabastian Sawe of Kenya has become the first person to run a marathon in under 2 hours.

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Sabastian Sawe's sub-2-hour marathon and resetting the of possibility

Scientific American · 11h

The science behind the Adidas shoes that helped two marathoners break the two-hour mark

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Sawe shrugs off technical doping talk after 'super shoes' propel him to marathon immortality

Women's winner Assefa also breaks record in same Adidas model

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East Africa redefines marathon limits as Sabastian Sawe leads historic charge

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Adidas shares get a lift from London Marathon winners

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How Adidas made the Adizero Adios Pro Evo 3: the first sub-2 marathon shoe

Every brand now has at least one super-shoe in its line-up, many have two, and World Athletics regulations limit the stack height and amount of plates you can have in a legal racing shoe for elites. Despite all of the above,

Sabastian Sawe's sub-two-hour marathon pushes Adidas ahead in race to fit feet for record feats

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by Sabastian Sawe at the London Marathon.

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How Adidas built £450 shoe that finally broke two hours

How Adidas built the £450 supershoe that finally broke through two hours – and why it’s probably not for you - Elite shoes are likely to re-ignite controversy about ‘shoe doping’ and whether the spiri

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This $500 Adidas 'supershoe' is about to take over your running club convos

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.

Adidas launches World Cup 2026 pet jerseys for soccer fans ahead of tournament

Adidas has launched the FIFA World Cup 2026 Home Jerseys Pet Collection, featuring pet-sized kits for several teams participating in the tournament

The Hottest Free Agents Have Tails: adidas Debuts the 2026 World Cup Pet Collection for Your Furry Ultras

The adidas 2026 FIFA World Cup Pet Collection drops May 1 across North America, Latin America, Japan, China, Vietnam, the Philippines, and Indonesia via select adidas stores, selected retail partners, and the brand’s official web store.