London Marathon winner Sabastian Sawe broke the fabled two-hour barrier while wearing Adidas running shoes. Get the sneakers and similar styles here.

Nike has a lot of catching up to do as two runners in Adidas shoes, Sabastian Sawe and Yomif Kejelcha, broke the two-hour marathon barrier in London.

In 2019, Anta bought a controlling stake in Finnish athletics brand Amer Sports. The deal gave Anta control of Amer's companies, which included upmarket brands Arc'teryx and Salomon.

The post Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike appeared first on Front Office Sports. The late Kelvin Kiptum set the previous world record at the 2023 Chicago Marathon in 2 hours, 35 seconds. The Oranje have made it to the most World Cup finals without winning it all.

Adidas is closing the gap on Nike, reporting double-digit growth and rising to No. 2 among the world's most respected companies, as Nike falls to No. 50 and sales flatline.

As the 2026 World Cup approaches, retail giants Nike (NYSE:NKE) and Adidas (OTC:ADDYY) are ramping up their offensive, aiming to capitalize on a tournament expected to inject significant energy into the global sportswear category.

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.