He went to a Coldplay concert expecting music — not a meme. Former astronomer and ex-CEO Andy Byron is now suing the band for emotional distress, claiming he was publicly humiliated by the viral “kiss-cam” moment that turned him into an internet joke.

Woman seen in Coldplay kiss cam video resigns from Astronomer

Online streams of Coldplay's songs jumped 20% in the days after the video went viral, according to Luminate, an industry data and analytics company.