Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying technology in a modest update of its software and services as it lays the groundwork for future advances.

Emoji generators are cool and all, but give me AI features so seamlessly baked into software that I forget they even exist.

Apple announced new artificial intelligence features at the Worldwide Developers Conference keynote June 9. The company launched testing versions of live translation, visual search and a workout assistant. Apple Intelligence will also be a part of the Reminder, Messages and Apple Wallet apps.

Apple Intelligence was already available in English, French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified). Apple is adding eight more languages by the end of the year: Danish,

Apple’s next big leap in AI is here. Seamlessly integrated across iPhone, Mac, and even Watch, Apple Intelligence now lets your devices talk, translate, and create like never before. Announced at Apple’s Worldwide Developers Conference (WWDC),

The iPhone maker is expected to unveil new real-time language-translation capabilities and a broad software redesign; some AI upgrades are still delayed.

At Apple’s much-hyped WWDC 2025 keynote, the tech giant attempted to dazzle the world with its shiny new toy: “Apple Intelligence.” But investors weren’t exactly clapping. Instead, they were clicking the sell button.