"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Barbie Forteza could not hide her excitement when she finally saw the official poster of her upcoming horror film, "P77." ...

Jessica Tarlov pushed back on her Fox News colleagues who claimed that Alex Padilla’s confrontation Thursday with Kristi Noem ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...