The scale of Microsoft’s AI investment is staggering. The company is pouring billions into data centers, computing power and ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Publicis said the resulting combined data and identity assets will enable clients to reach 91 per cent of adult internet users with personalised messaging at scale with greater accuracy.

Publicis Groupe is to buy Lotame, a US-based data and identity firm, to expand the capabilities of its existing data arm, Epsilon, and improve its use of artificial intelligence on its CoreAI platform ...

More data use improves results, OpenAI launch shows specialization may be the future, Salesforce doubles down on AI agents.

French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...