With a potential U.S. ban just days away, content creators are turning their attention to TikTok's sister app.

TikTok's sister app Lemon8 has been sponsoring posts on TikTok encouraging users to migrate to Lemon8 amid a looming ban threat, according to sponsored posts viewed by Axios. Why it matters: The TikTok ban law also applies to other apps owned by TikTok's Chinese parent ByteDance,

Flocking to Lemon8 to avoid the TikTok ban? Learn why the TikTok alternative app could be included in the looming ban.

Lemon8’s user base is still tiny compared to TikTok’s behemoth growth since 2019 —but engagement on the app is growing. Lemon8 appears to average more than 1 million daily active app users since October 2024. That’s nearly double what it was the year prior, when TikTok launched the app as an Instagram competitor.

ByteDance, TikTok’s Chinese parent company, is promoting Lemon8 as a backup option, even as discussions around the TikTok ban intensify. While the legislation specifically targets ByteDance-owned apps,

Lemon8, a social media platform owned by ByteDance, has seen a surge in popularity as creators and users anticipate a potential ban on its sister app, TikTok, in the United States. The app, which combines the visual appeal of Instagram and Pinterest with TikTok's short-form video functionality,

Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.