Sinclair saw higher viewership on Super Bowl Sunday with its decision to program reruns of Saturday Night Live that touched ...
The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...
Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
The 4 Nations Face-Off final between Canada and the United States on Thursday averaged more than 9.25 million viewers on ESPN ...
It has also won accreditation to use first-party data from various media outlets in calculating its ratings. The fracas between TelevisaUnivision and Nielsen is surprising, because Speciale has in ...
Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio.
According to a report by News 3 in Las Vegas, which obtained the new Mountain West’s grant-of-rights, commissioner Gloria ...