Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The creative entertainment agency’s hotline invites Cannes attendees to call in and spill their most embarrassing and funny ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The deal ends a years-long legal drama between the fast food giant and media mogul over alleged discrimination in advertising ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. The latest ...

The new campaign from The Martin Agency, inspired by the popular true crime genre, comes as the General Mills cereal makes a ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Mars Lead CMO ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

At Tribeca X, top marketers spotlighted creators as they talked about how to stay culturally relevant in an uncertain market.

Artificial intelligence is making its mark on the advertising and marketing industries, but the smartest brands are using it ...