ThinkDigital Group (TDG) has become a member of the Advertising Business Group (ABG), the regional self-regulatory organisation that promotes responsible advertising practices and communication ...

The MMA SMARTIES MENA 2025 winners were revealed at a ceremony held at Atlantis, The Palm, Dubai, recognising marketing effectiveness and innovation across the region. The annual programme honours ...

Kitopi ‘See, Eat, Repeat’ campaign, with Talabat and Hypermedia, gained 100K+ new customers through it's citywide media takeover.

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities in MENA under its influencer management brand, Creo. The move aims to enable ...

Guerlain announces Mohammed Hindash as the Maison's first regional make-up ambassador to power storytelling rooted in MENA's ...

Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads ...

Mada Media Company's CEO Mohammed Ali Al Hammadi reveals significant opportunities within OOH advertising and shares Mada ...

The Miral campaign is being rolled out across social and digital, OOH, radio, publications and community-focused activities and events.

Motivate Val Morgan Cinema Advertising's Ahmed Ramadan discusses the choice facing brands: continue chasing the vanishing ...