TikTok’s North America lead for its global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an internal memo that was shared with Digiday. The memo, which was ...

CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027. The news media company, owned by Warner Bros. Discovery, ...

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system ...

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ...

A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added ...

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...