Phantom will enter a new chapter with a long-term vision across multiple entertainment formats to engage the next generation. LW Entertainment, formerly The Really Useful Group, is placing Phantom of ...
On 18th April, Warner Bros. Discovery will celebrate Superman Day 2026 with a global tribute to Superman, Supergirl and Krypto. Warner Bros. Discovery and DC invite fans around the world to celebrate ...
A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store. Blending pop culture ...
The Iconic Duos creative features one half of some of the world’s most recognisable pairs, playfully inviting audiences to complete the missing half. Twix has launched a new out-of-home campaign in ...
Hasbro has partnered with the HLAA to celebrate George’s storyline in Peppa Pig about hearing loss and create educational tools and resources. The Hearing Loss Association of America (HLAA), a leading ...
The company is expanding its character portfolio with a new licensing agreement featuring characters from across the Sanrio portfolio including Hello Kitty and Cinnamoroll. HTI Toys UK has signed a ...
The new The Mandalorian: Bounty Hunter and Grogu: Mandalorian Apprentice stands are designed to hold a controller, smartphone or personal tech. EXG Pro has announced the expansion of its Cable Guys ...
The April issue of Toy World contains all the latest developments in the Games & Puzzles, Pocket Money, Pre-School and Back to School & Stationery categories, plus a whole host of profiles and ...
While the debut Lego collections centre on colouring and creative expression, future phases will expand the concept through Let’s Create Together and Let’s Build Together ranges. Hunter Price ...
Little Tikes celebrated the new Bluey the Ride: Here Come The Grannies! with an adult-sized Cozy Coupe pop-up at Alton Towers Resort. On Saturday 28th March, Alton Towers Resort officially launched ...
BBC Studios and Gameloft invite families to explore and play together with Bluey’s Happy Snaps, a new video game bringing playful photographic fun to life. Gameloft has announced Bluey’s Happy Snaps, ...
In the April issue of Toy World, Gill Archer, VP Hardlines and Food+ at Disney Consumer Products EMEA, looked at the impact that bag charms are making on pop culture and why Disney YuYus standout ...