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New U.S. deal turns YouTube listening into a scalable audio buy, with implications for how Canadian planners package and ...

The company is rolling out new parental insights, safety alerts and advisory input as it reports upcoming workforce cuts ...

Pet Valu links digital, print and retail media in guide rollout The brand is leaning into retail media integration as Flipp becomes a planning-stage touchpoint.

Major Hollywood consolidation could raise implications for premium video supply, pricing and inventory access for Canadian advertisers.

Amazon-NHLPA expand community hockey push, while CRTC supports TV5 and Broadsign scales retail media internationally.

Retail programs, owned platforms and real-time triggers are linking playoff reach to measurable fan action.

New CMMB data shows most digital spend is leaving the country, with just $21 per $100 expected to remain domestically.

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