ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and ...

Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results ...

Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.

Google is quietly testing a new “App Labs” beta inside Google Ads, giving app advertisers early access to experimental ...

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...

Google has confirmed a bug with the Google Search Console performance reports that specifically impacts “Job listing” and ...

Pinpoint whether demand, targeting, conversion, or execution limits are driving the slowdown — and what moves performance ...

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture ...

OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising ...

Erin is Managing Director at the Women in Tech SEO community - focused on expanding access to successful careers for ...