Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.
Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...
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