The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players ...
Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...
Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.
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