As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The ...
But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...
With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...
As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.
The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...
As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...
Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...