Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Dive into AdExchanger's David Hertog coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Imani Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...