Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...

Dive into AdExchanger's halo effect coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Resist Tech Monopolies coverage for the latest updates, expert opinions, and analysis shaping the ...

Dive into AdExchanger's Imani Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...