If you're looking for a strong B2B events strategy, check out our blog on events in 2026, alongside two award-winning ...

If you're looking to tackle the B2B talent crisis in the age of AI, check out our blog by Caroline Clark, the MD over at ...

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement ...

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

Lenovo is a Chinese multinational technology company dual-headquartered in Beijing, China and North Carolina, USA, with a global turnover of US $51 billion and 57,000 employees worldwide. Lenovo ...

Earlier this year, we released our 2026 UK Agencies Benchmarking Report, packed with valuable insights into the evolving B2B landscape. Alongside thought leadership trends, client satisfaction metrics ...

Humanization in B2B marketing? It's still very much a trend in 2026 and in this blog, we share two shortlisted campaigns from ...

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...

What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how ...

There’s hope that 2011 will be more Matt Cardle than Wagner (Carilho not Richard that is) for those in IT marketing. Forrester (as reported on CIO.com) found that cost-cutting is no longer on top of ...

Online advertising has come a long way from the days of the evil pop-up ad and is steadily on the rise. Claire Weekes looks at new products offering a more targeted reach in B2B The amounts that ...