Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency ...
AdLift sets steep FY27 growth targets amid AI shift With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing ...
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