Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency ...

AdLift sets steep FY27 growth targets amid AI shift With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing ...

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.

Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September. by Joseph Arthur ...

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

A two-ad push reframes savings as licence to indulge, using familiar travel anxieties to make splurging feel culturally acceptable.

Conventional digital wisdom says pick a niche and stay there. The legendary singer built a brand on defying that advice.