Experiential marketing has transformed how brands connect with audiences, shifting from transactional messaging to crafting ...

In the Hindi general entertainment space, Zee TV has become the first channel to brand multiple Mumbai AC local trains and ...

Rhea Sachdeva, Account Manager, Edelman India, spoke about her win at the e4m PR & Corp Comm 30 under 30 Awards ...

Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled ...

Mahuya Chaturvedi, Business Head - Consumer Products and Head of Marketing, Century Paper (Aditya Birla Group), shares her ...

Despite shifting market dynamics and competition from younger stars, Salman Khan continues to command an enviable position ...

The third edition of the e4m Red Carpet Experiential Marketing Summit & Awards will be held today, December 27, in New Delhi.

Viral campaigns don’t happen by accident. They require bold ideas, strategic planning and just the right mix of creativity ...

The company has also hired Pranay Kale as Chief Revenue and Growth Officer and Tanesh Arora as Vice President of Candidate ...

The FMCG industry is preparing for a new surge of expansion in 2025, driven by apparent signs of recovery and a changing market environment. Despite the challenges of 2024, which were characterised by ...

According to the regulatory filing, the MoU outlines the principal terms and conditions for JFL to purchase sparkling beverages and other products from Coca-Cola's authorised bottlers ...

Xiaomi India has launched an out-of-home (OOH) advertising campaign that merges CGI technology and live action. The campaign, featuring the Redmi Note 14 5G Series, showcases the excellence and ...