ChatGPT shows ads to logged-out users. OpenAI is widening access to advertising within ChatGPT by beginning to serve ads to ...
Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality ...
We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...
Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...
In AI, closer ties between Big Tech and government are emerging. Google is reportedly in talks with the Pentagon to deploy ...
The uncomfortable reality is that siloed reporting structures end up shaping the planning process itself. There’s the gold ...
Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The ...
DV’s AI SlopStopper pre-screen avoidance is currently available on YouTube. DV’s suitability categories are based on ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
Following implementation, Navigate Health achieved a +48% increase in ad revenue and a 380% return on investment, alongside ...
Realize is a technology platform that helps advertisers achieve outcomes at scale, leveraging Taboola’s unique supply, ...
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