CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...

Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over ...

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to ...

In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.