Marketers don’t need generic AI tools, they need platforms that connect insight, content and performance, grounded in brand context and data.

Specialist marketing recruitment agency iknowho launched its annual insights guide, revealing salary, flexibility and AI upskilling are key concerns across Australia’s marketing industry. Using data ...

With answer engine optimisation, the goal of content is not to generate a high volume of clicks or maintaining a high ranking ...

Create content using creators from within the cultures you want to reach, rather than interpreting those cultures from the ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

The Australian Competition and Consumer Commission (ACCC) is calling on businesses to substantiate claims of sustainable practice, after finding that 57 percent of the brands it reviewed were making ...

Do you still say “por qué no los dos?” Fear no more, as the Old El Paso girl makes her return for a new campaign celebrating the double layer taco hack. Mia Agraviador became an internet sensation at ...

Australia’s indelible 1987 ‘Grim Reaper’ campaign aimed at raising public awareness about AIDS contributed to violence against the LGBTQIA+ community, a New South Wales inquiry has heard. During the ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in ...