Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Artificial Intelligence - Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially ...

When we began building Netflix in 1997, most people thought we were nuts. DVD players had just started selling in the US in March, and by October we started executing our billion-dollar business plan ...

When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 ...

How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? The ...

Things change fast nowadays. Predicting what life will be like within a year, a month, or even a week is difficult. That constant evolution makes things tricky for organizations and event marketers ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

This is the first article in an occasional series about the value of sometimes going As Slow As Possible in our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world. Yet, there is a ...

Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?