Although generative artificial programs like ChatGPT look exciting, it can sometimes be difficult to understand what they can do to actually help small businesses. Can they make tasks more efficient ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands. The report was based on data from of a survey of more ...