Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic ...

Email Marketing - Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to ...

AI is now central to business operations, but unpredictable behavior under pressure creates risks. Learn why AI breaks down ...

These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I've built my career at the intersection of marketing and ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...