Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

Passionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will ...

Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience.

Sky’s female-focused Esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand.

Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.