Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to ...

Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

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We’re excited to announce that Brad Kelly, managing director of Nielsen Audio, has been selected by Radio Ink as one of the 2016 40 Most Powerful in Radio! The honorees, selected by Radio Ink’s ...

El panorama publicitario de la India está más fragmentado -y a la vez es más crítico- que nunca. Miles de millones ...

"Gli inserzionisti spendono milioni di dollari e hanno bisogno di questo tipo di dati trasparenti, di terze parti e ...

"Les annonceurs dépensent des millions de dollars et ont besoin de ce type de données transparentes, validées par des tiers.

"Die Werbetreibenden geben Millionen von Dollar aus und brauchen diese Art von transparenten, von Dritten validierten Daten.

인도의 광고 환경은 그 어느 때보다 세분화되어 있지만 그 어느 때보다 중요해졌습니다. 수십억 건의 노출 수, 수백만 달러의 광고 지출, 하지만 여전히 한 가지 의문이 남아있습니다: 누가 실제로 시청하고 있으며, 어떤 영향을 ...

Krajobraz reklamowy w Indiach jest bardziej rozdrobniony - a jednocześnie bardziej krytyczny - niż kiedykolwiek wcześniej.