Coca-Cola’s long-running sponsorship of the German Football Association (DFB) has been renewed for five more years and ...

Formula 1 has struck its first rotational hosting deal, with the Belgian Grand Prix to take place four times over the course ...

Formula E has announced an expanded agreement with Google Cloud, with the deal to focus on enhancing the series’ fan ...

Italian tyre giant Pirelli has made its first entry into tennis by sponsoring the Australian Open grand slam, SportBusiness ...

Viaplay Group has secured major International Ski and Snowboard Federation (FIS) and European Handball Federation (EHF) ...

BeIN Media Group has strengthened its hold on tennis coverage in the Middle East and North Africa with a renewal of ...

Guangzhou FC, China’s most successful football club, has been denied a licence for the 2025 season, bringing the curtain down ...