Measurement should not be treated as a search for a single source of truth. No single method can capture the full complexity ...

As agentic AI panic grips enterprise tech, Braze CEO Bill Magnuson argues the SaaSpocalypse narrative misses the point. This ...

Jo Connarty, global PR lead at Lovehoney, said the rejection underlines the very issue the campaign set out to confront.

Axe has never really been shy about pushing the absurd. The brand that spent decades promising its body spray would cause ...

Columbia Sportswear has released two new spots in its ‘Engineered for Whatever’ campaign – and it’s obvious the brand has no ...

The gospel of B2B marketing has long preached a simple sermon: explain your product clearly, and the market will reward you.

To remove friction from processes so we can do things more quickly, easily, efficiently, or at a larger scale. Now, with the ...

AI can surface patterns. It cannot tell us why they matter. That still requires human judgment – taste, instinct, cultural ...

Paradise head of experience Gen Lilley-Walsh, juror for The Drum Awards Festival Experiential category, explains why ...

Awards season is officially here – though you might not have noticed it yet. It all kicked off this week as almost 100 judges ...

The Drum Awards for Marketing EMEA jury at the judging in London. Nominations have been revealed for The Drum Awards for ...

Hew Loyd, CMO of Whisker, the Michigan-based consumer technology company behind the Litter-Robot, has a perhaps unexpected view about what most brands are actually competing against – and it is not ...