In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

First it was the Pepsi-Cola war, then it was the PC versus Apple, and now the AI wars have begun. The burgeoning rivalry between the world's leading artificial intelligence firms moved away from the ...

Most Super Bowl commercials aim to be faster, louder and shinier than the rest. And then there are Big Game ads from advertisers like Coinbase. After mystifying Super Bowl viewers in 2022 with a ...

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more. Ryan Coleman is a news writer for ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Xfinity – an American telecommunications company – leaned into 1990s nostalgia with its Super Bowl commercial with a theme around the original "Jurassic Park" movie from 199. The ad features some ...

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your ...