Founder of spyware maker pcTattletale pleads guilty to hacking and advertising surveillance software

Bryan Fleming, the founder of hacked stalkerware company pcTattletale, pleaded guilty to federal charges linked to the ...
Search Engine Land

YouTube Shorts adds comments and creator links to ads

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Why we care. These updates make Shorts ads ...
Inc

Creator Economy Spending Is Projected to Hit $37 Billion. 1 Industry Is Investing the Most by Far

Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 percent year-over-year growth, a new report by trade group Interactive ...
World Screen

Creator Economy Ad Spend Leaps 26 Percent

Ad spend in the U.S. creator economy in 2025 is expected to grow 26 percent—four times faster than the broader media industry—to $37 billion, per a new report from IAB. This spend includes direct ...
Business Insider

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...
MarketWatch

Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...
Deadline.com

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...
TheWrap

Ad Spend in the Creator Economy Expected to Hit $37 Billion in 2025

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...
Marketing Dive

Creator ad spend to reach $37B as marketers turn to AI for scale: IAB

U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase from the $29.5 billion spent in 2024 and almost three times the $13.9 billion spent on the channel in ...
TV Technology

IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...
Marketing Dive

How Danone optimizes creator-driven ads as investment surges

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...