Podcast advertising accelerated in Q2 2025, with overall spend up 28% year-over-year and 17% over Q1, according to Magellan AI’s latest benchmark report. The data, drawn from nearly 95,000 episodes, ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

The podcast industry in 2026 is being reshaped by the rapid rise of AI-generated content, the growing dominance of video podcasting for advertisers, and increasingly diversified monetization models.

Don't you love it when you pay extra money each month for ad-free listening, only to get ads on top of the ads that are already placed in a podcast? It's a great feeling, isn't it? If you can't tell, ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

That podcasts have successfully staked their ground in the downtime habits of tech-savvy, time-pressed and—crucially—enthusiastic individuals in an environment filled with smart tech and screens is ...

Spotify is raking in ad dollars from its podcast offering, as its heavy investment in the medium pays off. The streaming audio giant said it grew podcast ad revenue 627% year over year in Q2, driven ...

Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

John Delony, whose popular podcast focuses on relationships and mental health challenges, will in the coming week begin praising the benefits and affordability of pet telehealth. Delony will thus ...