Synth legend Jill Fraser delves into her history of evolving musical set-ups, film composition and how her most recent album ...

How do you keep an audience's attention for a full 15, 30, or 60 second ad? Hook ‘em and keep pulling. What pulls? Consistent ...

Working on a new TV commercial for Lego in 1968, Wayne studied the film of the now ubiquitous plastic construction toy to ...

Where festivals such as Woodstock Music and Arts and Moterey Pop dominated the music-centered idealism of the 1960s, a humble ...

Hear Slipknot’s (sic) used in the new Generation Gucci promotional short film, as the Iowa nu-metal heroes collide with the ...

As the IPL season kicks off, brands are racing to secure music licenses, learning from legal cases that highlight the ...

I’m lovin’ it.” If that line instantly takes you to a familiar jingle, a quick bite, or even just a certain golden logo, it ...

Life doesn’t always make sense. We humans go from calling background sounds in stores or commercials “elevator music” to ...

Amtrak Is Mimicking Car Commercials Brandon Bell - . Driving isn't always the most convenient or time-efficient way to get to ...

I’m lovin’ it.” If that line instantly takes you to a familiar jingle, a quick bite, or even just a certain golden logo, it ...

The cost of getting it wrong is significant. System1 estimated that dull creativity, defined as work that generates no emotional response, is costing brands an additional $189 billion in media spend ...

Once in effect, the legislation will require state agencies to spend at least 50% of their advertising budgets on Maryland ...