Synth legend Jill Fraser delves into her history of evolving musical set-ups, film composition and how her most recent album ...

How do you keep an audience's attention for a full 15, 30, or 60 second ad? Hook ‘em and keep pulling. What pulls? Consistent ...

Where festivals such as Woodstock Music and Arts and Moterey Pop dominated the music-centered idealism of the 1960s, a humble ...

Hear Slipknot’s (sic) used in the new Generation Gucci promotional short film, as the Iowa nu-metal heroes collide with the ...

As the IPL season kicks off, brands are racing to secure music licenses, learning from legal cases that highlight the ...

The latter part of the 20th century was a transformative time, with changes in media and our eating habits. This is reflected in ads for treats of the era.

Life doesn’t always make sense. We humans go from calling background sounds in stores or commercials “elevator music” to ...

Amtrak Is Mimicking Car Commercials Brandon Bell - . Driving isn't always the most convenient or time-efficient way to get to ...

As AI songs get harder to tell apart from human-made music, an older technology offers a revealing preview of the fight over artistry, labor and pay ...

Pickle Music opens new Dumbo studio and signs RIPPLE for West Coast representation. S pring is known as a time for beginnings ...

The cost of getting it wrong is significant. System1 estimated that dull creativity, defined as work that generates no emotional response, is costing brands an additional $189 billion in media spend ...

Before ads started chasing clicks and algorithms, brands had a simpler tactic that worked almost too well: getting stuck in ...