As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

Commissioner Tony Petitti made a shrewd move this spring by hiring a sitting athletic director to join the conference office.

Jordan Spieth, like many in golf, is uncertain about the future of LIV golfers returning to the PGA Tour. He admits there are ...

Welcome to the Platform Summit. So this second session is dedicated to the Verve Group SE, and I would like to welcome CEO, Remco Westermann, who will give us some insights about Verve's platform ...

All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

In the last year of Biden’s administration, there were an average of 294 ICE arrests per day. From Trump’s inauguration day ...

SmartCustomer reports on Mother's Day flower scams, highlighting issues like missing bouquets, bait-and-switch tactics, and ...

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Discover the distinctions between offering memoranda and prospectuses. Learn their definitions, examples, and uses in private ...

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

A new advert marketing an 'AI employee' who "works 24/7" and requires no days off has been pulled from Bristol Airport after sparking online backlash. Narwhal Labs, a Bristol-based AI firm, created ...