From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans. By Paula Span Tamar Abrams had a lousy couple of years in 2022 ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

Imagine stepping outside to stargaze on a clear summer night, only to see no stars but rather the garish glow of advertisements streaming across the sky. This seemingly science-fictional scenario ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

WASHINGTON, DC, March 6, 2025 (EZ Newswire) -- Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the ...