Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when I get a message asking if ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

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The Adani Group has issued an open request for proposal (RFP) seeking a single media partner for an estimated INR 500–600 crore mandate, marking one of the largest consolidation moves in India’s ...

Whether your goal is to increase brand awareness, tell your story, or capture motivated customer leads, our marketing experts will tailor an advertising plan to get your audience, message, placement, ...

Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry in 2025, according to a just-released World Federation of Advertisers (WFA) compilation of data from ...

“In the traditional model, content is the product, and ads are a way to capture value from those who need to rent attention to sell their goods. When creation costs collapse and competition explodes, ...