The central finding across our survey data is that enterprise AI investment is not happening channel by channel. Read more ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

If you live in Toronto, you may have heard University Health Network (UHN) bragging on the radio about being the top hospital ...

Leaders weigh whether ChatGPT’s CPC ads can justify premium clicks, discussing intent, attribution gaps, conversion quality, ...

Discover how product placement subtly integrates brands into movies, TV shows, and more, enhancing viewer engagement with ...

Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

B&T is on the ground in Las Vegas this week as Adobe announces its latest agentic AI innovations, along with live examples of ...

We saw a lot of campaigns that really stuck with people, mixing old feelings with new ideas. Let’s unpack some of the ...

It's getting harder to tell what's organically popular and what's being fed to us by "clippers" on our social feeds. The band ...