One important detail in affiliate marketing is that market-size figures vary depending on what is being measured. Some estimates focus on affiliate channel spend, while others measure the software and ...

The words “incremental” and “incrementality” get thrown around in affiliate marketing, but they might not mean what they sound like. There may be no increase in actual sales, new customers, or revenue ...

Affiliate marketing can be a powerful way for influencers to earn income — but only when it’s done the right way. In this video, we share the best practices for influencers using affiliate marketing, ...

The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its ...

Last-click attribution was old school even before AI search came around. It’s “an antiquated model,” according to Camilla Cho, SVP and head of commerce and affiliate at Vox Media, which is planning to ...

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will change forever. Retailers already are experimenting with AI-powered product ...

Holiday 2025 won’t be decided by a single tentpole or a coupon code. Shoppers are discovering differently and moving from inspiration to purchase with fewer detours—and higher expectations. Based on ...