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Austrian water purification company BWT is being replaced by Gucci as the title sponsor for the Alpine team next season.

Imagine tearing down your own house, only to realize your new landlord is already drafting up an eviction notice. That is exactly the terrifying reality Alpine might be staring down right now.

Gucci is to compete in F1 next year as it becomes the title partner of an Oxfordshire-based team. Alpine F1 employs approximately 850 people at their UK-based headquarters and chassis facility in ...

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Gucci Racing Alpine Formula One Team’ is real, and it’s coming in the 2027 Formula 1 season. Alpine has officially announced its partnership with Gucci as the team’s titl ...

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It has now been confirmed that Gucci will become the Alpine F1 team’s title sponsor as of F1 2027.

Set to debut in 2027, Gucci's partnership with Alpine marks a bold crossover as fashion deepens its presence in Formula 1’s global arena.

Image: Gucci / Facebook] Gucci has been confirmed as Alpine’s title partner from 2027, with the Formula 1 team set to race ...

Gucci will become Alpine’s title partner from 2027, with the team set to race as Gucci Racing Alpine Formula One Team in a ...