Selling a self-published book on Amazon takes more than great writing — it demands a smart ad and marketing strategy. From pre-launch planning to PPC campaign structure, authors who treat their books ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

Adobe and Amazon have formed a partnership to support their mutual customers through media performance. The goal is to provide real-time collaboration and data-privacy features that are easy to access ...

Amazon has a 75% share of retail media ad spend, according to eMarketer. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Amazon's latest retail media announcement - ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...