Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

You need to add yet one more activity track to your marketing mix, and that's audio. I have some good news and some bad news for my friends in content marketing land. First, the bad news: on top of ...

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen for B2B marketers. In this episode of ...

Perhaps you know marketing professionals suffering from "Hot New Platform Exhaustion." The malady typically affects members of a marketing team who spend endless hours retooling content to fit ...

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, ...

Dunkin' drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with ...

“Those COVID vaccine trials didn’t include people who look like me.” “I’m definitely not letting the government use the vaccine to put a tracking chip in me” Millions of people across the country have ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. If the modern-day equivalent ...

Pharma planning season is the moment to think bigger and we see brands going bigger into audio for reach extension, storytelling, creative flexibility and as a cultural amplifier. Check out 5 audio ...

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