At least that's what Amtrak is claiming in its latest ad, which looks suspiciously like a car commercial. The advertisement ...

Find out more about the royal family and their surprising side hustles, from Meghan Markle to Sarah Ferguson and ...

Amtrak wants to shift America's "car-first mindset," its chief commercial officer, Eliot Hamlisch, told Business Insider.

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

It’s a blast from the past for drinkers of Sunny Delight. The beverage company announced a new vodka seltzer flavor based on a running joke from its old commercials. A now-iconic Sunny Delight ...

BOSTON — Marcelo Mayer has been an early star of the Red Sox season, smoking a clutch pinch-hit double on Opening Day and hitting a memorable homer in Friday’s home opener. He has also had quite the ...

Discover how the anime industry has evolved into a $25.3 billion global market, driven by international demand, streaming ...

OpenAI’s introduction of advertising within ChatGPT has drawn strong early interest from brands and agencies seeking to test emerging AI-driven marketing formats. Major holding groups, including WPP, ...

This is read by an automated voice. Please report any issues or inconsistencies here. Longtime local TV anchors, including KTLA’s Mark Kriski and others, are being laid off as parent company Nexstar ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. A new industry report released today by TripleLift finds that 49% of CTV ...