Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

While many already know how this technology is transforming people's lives and providing more customized experiences, many may not know how this benefits businesses. If you are like many others and ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

One of the big issues facing anyone building a data-driven devops practice is, quite simply, the scale of the data you’re collecting. Logs from millions of users quickly add up, and the same is true ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.

As statistics continues to play an ever more important role in society, equal access to data resources in developing countries is becoming more essential. Yet the ability to collect good data, the ...

“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...