Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads Advisor added some new AI features.

Microsoft is preparing a new productivity-focused feature for Edge that integrates internal company data directly into search ...

Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and ...

AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the ...

Don't waste your time poring through AI search summaries of what you want to buy. AI makes mistakes and consumes resources.

WebFX reports that LLM SEO optimizes brand visibility in AI responses, vital as AI search growth shifts user behavior.

Edge is gaining a feature for Google queries, hinting at a rare Microsoft shift that could blur lines with Bing in enterprise ...

The stock market is off to a volatile start to 2026. The Nasdaq-100 technology index was down by as much as 12% from its peak ...

AI agents have driven 88% of organic search traffic volume April - up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure.

SEO is the process of optimising your website to appear in search results, but is it still relevant in 2026. Read on to find ...

Research on 68 million AI crawler visits show clear patterns that drive better AI search performance to business sites.