Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Consumer Analyst Group of New York Conference 2026 February 16, 2026 7:00 PM ESTCompany ParticipantsDirk Van de Put ...

Strong brands certainly don’t happen by accident. They’re built intentionally from day one, starting with values, stories and community.

Gone are the days when brands could feasibly operate as pureplays. They must now continuously find ways to expand their distribution to reach customers. Whether the brands are established or are still ...

Video content is no longer a nice-to-have; it’s a must-have for brands aiming for success in 2026, with video content marketing companies leading the charge. Data is king. Marketers need to move ...

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

The meal kit company HelloFresh is also bringing ads to ChatGPT. Patrick Stal, the company’s senior vice president of global ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Your brand is likely suffering from a critical sensory deficit. You spend thousands on visual identity—logos, colour palettes, typography, web design—yet you remain completely silent. In a digital ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...