In 2026, many celebrity brands are prioritizing sustainability. Here's are the most sustainable celebrity brands this year.

Debunking the “Is VR Dead 2025” Myth The Persistent Question of VR’s Relevance. It feels like every year, someone asks if ...

Meta's shift from immersive virtual reality to smart glasses leaves no clear home for business-grade VR/AR headsets.

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Powered by Vizrt’s AI Keyer, CaptivAIte’s data-driven AR graphics creation and insertion eliminate the need for complex green screen setups. With real-time graphics and revolutionary remote ...

Snap Inc has announced a new subsidiary called Specs Inc for its upcoming AR glasses. The AR glasses will work similarly to Apple Vision Pro, displaying digital items on top of your surroundings. The ...

Let’s face it: Physical therapy would be a lot more fun and effective if it felt like playing a game. To achieve that, clinicians are increasingly looking at the possibility of using augmented reality ...

"We've got beat up before, but not like that," the Hawkeyes' coach says after 32-3 loss to the Nittany Lions. Before taking his team to Iowa, Penn State coach Cael Sanderson praised the Hawkeyes' ...

Soldiers will travel less for training and do more virtually, Army leaders said Tuesday. The Army is planning to have soldiers “train differently” with more remote learning and other more innovative ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Luxury fashion thrives on perception. A steep price tag suggests time, skill, and careful working conditions, yet reporting over the years tells a less polished story. Many high-end labels depend on ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...